Promoted Listings Advanced

Promoted Listings Advanced is a cost-per-click campaign type that lets sellers drive traffic to their listings with preferred access to premium placements using keyword and budget controls.

Promoted Listings Advanced is available to Above Standard or Top Rated sellers with enough account activity.

Promoted Listings Advanced gives you the high visibility you want and the control you need to increase sales on eBay.

Advanced campaigns currently let you bid for premium placements on eBay and provide you with control over your daily budget, keyword selection, and keyword bids.

For sellers looking to gain more insight into performance metrics, Promoted Listings Advanced also provides listing-level, keyword-level, and search query reports to help you monitor your performance.

Sellers can promote fixed price listings for most categories except Wholesale & Job Lots, Cars, Motorcycles & Vehicles, Events Tickets, Property, E-Cigarettes, Vapes & Accs and Everything Else categories. Auction and Auction Buy It Now listings are not eligible at this time.

When you create an Advanced campaign, only listings that are eligible and in stock will appear in your selection view. (Listings that go out of stock while in a campaign will not be removed from your campaign.)

When you create an Advanced campaign, only listings that are eligible will appear in your selection view.

Promoted Listings Advanced is a campaign type that lets you drive traffic to your listings with preferred access to premium placements using keyword and budget controls. Advanced campaigns are based on a cost-per-click model where you choose how much you want to spend per day and how much you’re willing to spend on a click on your ad.

Both Promoted Listings campaign types help your items stand out among billions of listings across the eBay network and be seen by millions of active buyers when they’re browsing and searching for what you’re selling, increasing the likelihood of a sale.

Promoted Listings Standard campaigns let you promote your listings across the eBay network and only pay when you sell. Standard campaigns are quick and simple to set up. Since you only pay when you sell, Standard campaigns are a low-risk way to boost visibility.

Promoted Listings Advanced campaigns let you promote your listings in premium placements and pay per click on your ad. Advanced campaigns give you the high visibility you want and the control you need with a daily budget, keyword targeting, keyword bidding, and reporting.

Advanced campaign ads will show in premium placements across eBay.

No. Each time a buyer searches for a product, we will determine which listings are shown in premium placements using factors like listing quality, keyword relevance, your bid amount, other sellers’ bids, and a reserve price (the minimum amount we've determined a click is worth, taking item quality, competition, seasonality, and marketplace thresholds into consideration).

Follow these best practices to improve item quality and relevancy:

• Write a clear and concise title with correct spelling and no more than 80 characters.
• Add an accurate description, using product details from the eBay catalog wherever you can.
• Use high-quality photos, taken from every angle, and show any flaws or scratches. You can include up to 12 pictures for free.
• Add item specifics, such as make, model, size, color, and style.

Placement and ranking are influenced by a variety of factors, including your bid, item relevancy, listing quality and a reserve price (the minimum amount we've determined a click is worth, taking item quality, competition, seasonality, and marketplace thresholds into consideration). Just having a high bid doesn't necessarily guarantee you will win premium placement, as eBay has strong quality and relevancy measures in place to ensure a good buyer experience.

It’s important that you also optimize your listings for Best Match to increase the likelihood of performing well in Advanced campaigns.

Your ad will only appear when:

• A buyer searches for a keyword that you’re bidding on
• You win the auction for that keyword

Simply bidding on a keyword does not guarantee that your listing will appear. To increase the likelihood that your ad will win the auction, we recommend that you promote quality listings and set competitive keyword bids.

Yes. You can promote the same listings through Standard and Advanced campaigns.

Keep in mind that when you promote your listings through Advanced campaigns, you’re bidding on preferred access to premium placements and paying per click. Standard campaigns have placements across the eBay network and you pay per sale. We recommend that you use both Standard and Advanced campaigns together to maintain coverage.

No. A listing can only appear once in the same set of search results.

Keep in mind that Standard campaigns have placements across the eBay network, not just in search results.

No, the listings will look the same. Both will have a “Sponsored” badge regardless of the ad campaign they are in.

No. You will only be charged when your ad is clicked. Any unused daily budget will not roll over to the next day.

For example, if your daily budget is $100, your average cost per click is $1, and your ad is clicked 40 times in one day, you will be charged $40 for that day. The next day, your daily budget will still be $100, since unused daily budget will not roll over.

Sales will be attributed within a 30-day window of a click on your ad.

You choose how much you want to spend by setting a maximum daily budget, selecting keywords, and setting a bid for each keyword.

You will be charged for all valid clicks on your Advanced ads. The cost for each click is based on a second-price auction, which means the fee charged will be determined by factors like listing quality, keyword relevance, your bid amount, other sellers’ bids, and a reserve price (the minimum amount we’ve determined a click is worth, taking item quality, competition, seasonality, and marketplace thresholds into consideration).

• For example, if Seller A had the highest bid at $3.00 and Seller B had the second-highest bid at $1.50, and both items are of equal quality, Seller A wins the auction. The amount that Seller A will pay per click will be between $1.50 and $3.00, but will never be more than $3.00.

We combine all clicks a seller receives on a Promoted Listings Advanced ad in a given campaign on a daily basis and sellers are generally charged for these clicks up to 72 hours after the clicks take place.

Your charges are reported at a listing level. From your Payments tab, you’ll see the campaign ID, click date, total number of clicks, and average cost-per-click per listing.

All Advanced ad fees are charged at a listing level. Charges are determined by the sum of all CPC clicks a single listing receives within a day.

Promoted Listings Advanced traffic is screened by our proprietary detection software, which is designed to help filter invalid traffic in real time.

Suspicious traffic that is reported by sellers or partners is eligible for manual review by our team of traffic experts.

In the event manual review detects invalid traffic, a credit will be processed within 1 - 4 weeks.

Note: Campaign reports can take up to 72 hours to reconcile.

Potentially yes, unless our click filtering systems detect suspicious activity. In some cases, buyers may revisit the same item multiple times before completing their purchase. However, please note that we have proprietary detection software in place designed to filter out invalid clicks with abnormal patterns, including bots, malicious clicks, or accidental clicks. If clicks on the ad are identified as invalid, the clicks will not be charged.

Yes. Each valid click on your Advanced ad will be charged.

We have a proprietary detection software in place designed to filter out invalid clicks with abnormal patterns, including bots, malicious clicks, or accidental clicks. If clicks on the ad are identified as invalid, the clicks will not be charged.

If a click has not been identified as invalid for any of the reasons listed above, it is considered a valid click and will be charged.

Campaign name, Status, Start and End date, and listings are updated in real time, as those events are happening.

Performance metrics are reported in near-real time and may take up to 72 hours to reconcile.

You can download your reports for your Promoted Listings Advanced campaigns from the Marketing and Reports tabs in Seller Hub.

Downloading reports from the Marketing tab is best when you would like to download summary reports for a single campaign over a set period of time.

Downloading reports from the Reports tab is best when you want to schedule or download reports at the account level, for multiple campaigns at once, or view daily performance.

To download reports from the Marketing tab:

• Navigate to the advertising dashboard
• Select “Promoted Listings Advanced” from the “Campaign type” dropdown menu
• Scroll down to the campaigns section and identify the campaign you would like to download a report for
• Expand the menu next to “Edit” and select the type of report you would like to generate

To download reports from the Reports tab:

• Click on “Download” 
• Click on “Download report”
• Selecting the following report parameters:
  • Source → Marketing
  • Campaign type → Promoted Listings Advanced
  • Type → Keyword, Listing, Campaign, or Search query

To schedule reports from the Reports tab:

• Click on “Schedule” 
• Click on “Schedule report”
• Create a download schedule by selecting the following report parameters:
  • Source → Marketing
  • Campaign type → Promoted Listings Advanced
  • Type → Keyword, Listing, Campaign, or Search query
  • Frequency → Daily, Weekly, or Monthly

You will be able to download search query, keyword-level and listing-level reports for each of your Advanced campaigns.

You can also navigate to your Advertising dashboard to view campaign-level performance.

After launching your campaign, allow up to 72 hours for some reporting metrics to appear in downloaded reports.

Performance metrics are reported in near-real time and may take up to 72 hours to reconcile.

The keyword report currently doesn’t show any performance data for keywords that haven’t received any impressions. This means that a keyword will not be listed in your keyword report if it has received 0 impressions.

For detailed metrics on how your campaigns are performing, go to your Advertising dashboard.

From here you can monitor:

• Impressions: The number of times your promoted listings have appeared across the eBay network.
• Clicks: The number of times your ads were clicked.
• Sold: The number of promoted items purchased within 30 days of a click on your Advanced ads.
• Ad fees: The total amount of fees incurred by clicks on your Advanced ads.
• Sales: The amount of total sales generated by promoted items sold within 30 days of a click on your Advanced ads. Total sale amount includes your item price, shipping, taxes, and any other applicable fees.
  
• CTR (Click-through rate): Clicks divided by Impressions. The CTR is the percentage of times buyers saw your ad and clicked on it.
• Sales conversion rate: Sold divided by Clicks. The sales conversion rate is the percentage of listings in Advanced campaigns that are purchased after the buyer has clicked on them.

Charges will be based on the campaign type the listing was participating in at the time of the click. You will always be charged for valid clicks on Advanced ads, but you will only be charged for attributed sales for Standard ads.

• For example, Item A participates in both Advanced and Standard campaigns. It has an average CPC of $0.25 in the Advanced campaign and a 7% ad rate in the Standard campaign.
• Item A is displayed via an Advanced ad and there are 5 clicks, which incurs $1.25 in fees through Promoted Listings Advanced.
• The next day, Item A appears in a Promoted Listings Standard placement on a listing page. A buyer clicks the Standard ad and buys Item A for $100 within 30 days, so Item A accrues a $7.00 ad fee via Promoted Listings Standard.
• In total Item A accrued a total of $8.25 in ad fees via both campaigns.
  • Note: Advanced ads will incur a charge each time they are clicked, regardless of the attributed sale.

You can see which listings sold through each campaign by looking at the reports for your Advanced and Standard campaigns.

We use a last click attribution model, meaning that the sale will be attributed to the click closest to the sale.

Last click attribution is the industry standard and will ensure that a sale is only attributed once across Promoted Listings campaign types.

• For example, if a listing is promoted in both a Standard and an Advanced campaign, a buyer may click on the Advanced ad and the Standard ad before purchasing the item. Once purchased, the sale will be attributed to whichever ad was last clicked before the buyer made the purchase.
• Note: Advanced ads will always be charged for a click, regardless of an attributed sale. Standard ads will only be charged for an attributed sale.

The fees that a listing incurs while participating in Advanced campaigns will appear as “Ad Fee Advanced” in your Payments tab.

Campaign details and reporting will be in the time zone for the site your campaigns were created in.

The U.S. site aligns to the Pacific time zone.