Fees & financials

• New zero insertion fee allotment and final value fee change in most categories
• Subtitle listing upgrade fee change for fixed price and auction listings
• Change to Promoted Listings Standard ad fee calculation methodology

We’re committed to building a vibrant marketplace that simplifies selling and delivers more buyers to you. To support that goal, we adjust our selling fees from time to time.

New zero insertion fee allotments

Starting March 30, 2022, we’ll reduce upfront insertion fees by giving sellers even more zero insertion fee listings. This will further reduce the upfront listing cost and help you bring all your inventory to eBay.

We encourage you to review the new zero insertion fee allotments to evaluate whether you have the best eBay Store subscription for your business requirements. Consider these general guidelines to determine the best Store subscription for your needs.

• Basic Store: Unlock more zero insertion fee listings, final value fee discounts, and a coupon for eBay-branded shipping supplies each quarter.
• Premium Store: If you have an extensive product assortment, a Premium Store subscription gives you substantially more zero insertion fee listings.
• Anchor Store: For high volume sellers who have an extensive product catalog or are running a business that would benefit from dedicated customer support.

Learn more about store subscriptions and their benefits.

In addition, we will be adding Parts & Accessories in the list of categories that are eligible for additional zero insertion fees available to Store subscribers. The quantity of the additional zero insertion fees for select categories remains unchanged.

Final value fee increases in most categories

Starting on March 30, 2022, final value fees for Store sellers will increase 0.5% in most categories. For example, sellers with a Basic and above eBay Store who sell in the Home & Garden category will see an increase from 11.5% to 12.0%, a difference of 0.5%. Final value fees for sellers without a Store will increase 0.55% in most categories. For example, sellers who sell in the eBay Motors Parts & Accessories category without a Store will see an increase from 12.35% to 12.9%, a difference of 0.55%.

Fees vary across categories as eBay always strives to achieve lowest total fees across category competitors. Fees also vary for sellers with and without an eBay Store subscription. View the Standard Selling Fees table.

Subtitle listing upgrade fee increase

Starting March 30, 2022, we will increase the fee for the optional Subtitle listing upgrade for items with an auction start price or Buy it Now price up to $150. For items above $150 there is no change.

• For auction listings, the new fee will be $1.50. Previously, the fee was $1.00.
• For fixed price listings, the new fee will be $2.00. Previously, the fee was $1.50.

Adding an optional Subtitle listing upgrade to your listing can increase buyer interest by providing more descriptive information about your item. We encourage you to evaluate your listings to determine if the Subtitle listing upgrade is right for you.

Change to Promoted Listings Standard ad fee calculation methodology

On June 1, 2022, the Promoted Listings Standard ad fee calculation will change to align more closely with how we calculate final value fees. Specifically, the ad fee will be calculated in all markets based on the total amount of the sale for each attributed sale, using the same basis we use to calculate final value fees (including applicable taxes, shipping and other applicable fees described here). Currently, in certain markets including Canada and the US, the Promoted Listings Standard ad rate applies only to the final price of the item.