Listing & promoting
Read up about new features and updates to boost your sales game and make selling easier and more seamless.
What you need to know
- Easily link your social accounts to your eBay account
- Send offers for multiple listings at once with the eBay app
- We’re helping buyers find your items by making changes to our categories
- There’s a new dynamic bidding strategy coming soon for Promoted Listings Advanced
- We’re introducing smart targeting for Promoted Listings Advanced campaigns
Easily link your social accounts
Create posts, get detailed data, and more with the Social page, now available to all sellers
Earlier this year, we launched the Social page in Seller Hub, making it easy for Store subscribers to create custom posts by connecting their eBay account to their social accounts. Now, the Social page is available to not only Store subscribers but all eBay sellers in Seller Hub.
Save time by linking your Facebook, Instagram, and Pinterest accounts, and create custom posts that’ll delight your customers and drive traffic to your listings. You can also post to multiple platforms at once and get insights into the traffic you’re receiving to your Store, listings, and other eBay assets from social media. While the Social page includes Facebook, Instagram, and Pinterest for now, we’re exploring new ways to offer you a seamless integration with even more platforms in the future.
Get started now with our step-by-step guide that’ll show you how to link your Facebook, Instagram, and Pinterest accounts.
Send offers for multiple listings at once with the eBay app
You can now send offers for multiple listings at the same time on the eBay app. In the past, you could only send offers for your listings one by one. Now, you can save time on the go, target interested buyers, and boost your conversion rate by quickly sending offers for multiple listings.
Get started
To send offers for multiple listings, just go to the Active page within the Selling tab in the eBay app. You can send offers when a listing has one or more interested buyers who satisfy a number of conditions. When you have more than one listing that’s eligible for offers, you’ll see a quick filter called Send Offers-Eligible. Just apply that filter to see those listings and send your offers.
For more information on sending offers for multiple listings, check out our Sending offers in bulk Help section.
Upcoming category changes
We continue to make category changes to bring eBay into closer alignment with industry-standard classifications, enhance search engine optimization (SEO), and make it easier for domestic and international buyers to find your items.
Previously, we announced that the category changes listed below would be live by October 24. We’ve made the decision to move this to early 2024. There’s nothing you need to do— just enjoy a successful holiday selling season. We’ll be in touch before the category changes take effect.
In early 2024, listings in the selected categories outlined below will be automatically moved to the most relevant new category. This may result in a change in final value fees (either an increase or a decrease).
Do I need to do anything?
No, the process is automatic, so no action is required. Following these changes, your listings will automatically be moved to the most relevant categories, and your buyers will be able to find them more easily.
We’ll highlight some of the key category changes below. To review all of the changes, please visit our Category Changes page.
Which categories are changing?
Parts and Accessories
- Performance Parts. We’re moving the Performance Exhaust, Performance Driveline & Transmission, and Performance Chassis, Suspension, & Brakes categories into their corresponding categories under Car & Truck Parts. We’re also moving the Diagnostic Equipment & Tools category into its corresponding category under Automotive Tools & Supplies. This will reduce duplication and help your buyers find the products they’re looking for.
- Automotive Tools & Supplies. We’re changing our Automotive Tools & Supplies category to more accurately categorize products and simplify the buying experience.
Fashion
We’ve added a replacement shoe-box category to let you list empty shoe boxes independently from regular trainers/sneakers.
New Promoted Listings Advanced features
We have two new features that you can expect to see soon when using Promoted Listings Advanced. These updates are designed to help you create and manage your campaigns more effectively, as well as save you time.
Coming soon: Dynamic bidding
There’s a new dynamic bidding strategy coming soon for Promoted Listings Advanced, which automatically optimises your bids creating a more efficient way of helping you stay competitive. Your keyword bids will automatically be adjusted to match our daily suggestions, taking the guesswork out of having to decide on a bid and keeping your campaigns running efficiently.
Don’t worry, you can continue using the fixed bidding strategy and your keyword bids won’t change unless you go back to adjust them.
You can also opt to do a one-time match to the daily suggestions but please note, this has to be done manually and won’t continue to update.
Next steps
Soon, you’ll see a new option when creating or editing an existing campaign prompting you to “Select your campaign bidding strategy.” You can then choose between the dynamic or fixed strategy.
Dynamic bidding strategy FAQ
What are the benefits of a dynamic bidding strategy?
Keeping your ad campaign competitive in an ever-changing marketplace can be time consuming. The dynamic bid strategy offers you an effortless way to secure priority access to placements by automatically adjusting your keyword bids to match eBay’s daily suggestions.
Suggested bids are meant to help you find an optimal balance between cost and performance. They are calculated using factors that may include item attributes, seasonality, and past performance.
Which campaign bidding strategy is used with quick setup?
You have control over which bidding strategy works best for you. You can update your bid strategy at any time by editing your campaign. With quick setup, you’ll be able to choose whether or not you want to switch on dynamic bidding. If you use dynamic bidding and quick setup together, we’ll set initial competitive keyword bids and update them automatically to the daily suggested keyword bid.
Can I set up a budget for my campaign?
Yes, you can set up your daily budget for the maximum amount that you’re willing to spend on a single campaign per day. Some days you may spend less than your daily budget, but you will never be charged more than the amount you choose. Once your campaign has reached its daily budget, your campaign will stop serving ads until the next day, when the daily budget resets. Any unused daily budget will not roll over to the next day.
New smart targeting
We’re introducing smart targeting for Promoted Listings Advanced campaigns, designed to save you time by simplifying the setup process and automatically updating and maintaining the performance of your ads.
Along with this, you’ll get access to additional ad placements for more visibility.
New smart targeting
With smart targeting, you can easily promote your chosen listings, while we take care of bidding and targeting automatically to save you time. Choose between two options: ‘smart’ for a quick campaign setup and automated management, or ‘manual’ for more control over setup and ongoing optimization.
Additionally, with smart targeting, you can discover new keyword strategies for your manual campaign using the search query report from the smart Advanced campaign, making it easier to reach your advertising goals.
More placements, more visibility with Promoted Listings Advanced
With this release, you’ll also get access to new ad placements, including relevant listings pages and existing slots in search results. This will provide more ways for your listings to get discovered across eBay. Please note, these ad placements are currently only available for smart Promoted Listings Advanced campaigns.
Next steps
To create a smart Promoted Listings Advanced campaign and gain access to the additional placements, choose the ‘smart’ option during the campaign setup. Then select dates, the listings you’d like to promote, set your daily budget and you’re ready to go.
Smart targeting FAQ
What is Promoted Listings Advanced?
Promoted Listings Advanced is a cost-per-click advertising solution, which gives you priority access to placements across eBay to get your listings in front of interested buyers and help drive sales. Find out more by visiting our Seller Centre page.
How does eBay determine when my smart Promoted Listings Advanced campaign ads are shown to buyers?
Ads are shown to buyers based on a combination of bid amount and relevancy. The more competitive the bid, the more likely your ad will appear in an eligible ad slot. Relevancy is determined by a number of factors, including the search query, page content, past performance, and marketplace trends.
Once I’ve launched a campaign, can I change from a smart to a manual Promoted Listings Advanced campaign, and vice versa?
You won’t be able to switch your campaign from smart to manual, and vice versa, after your campaign has launched. If you do want to switch, the best option is to end the existing campaign and then create an entirely new campaign.
Which should I use: smart or manual Promoted Listings Advanced campaigns?
Smart Promoted Listings Advanced campaigns are ideal for both new and experienced sellers who want an easy setup and automated campaigns. Manual Promoted Listings Advanced campaigns are ideal for sellers who prefer more control and customization over all aspects of campaign creation and optimization.
Will my ads appear in different placements across eBay depending on whether I choose smart or manual Promoted Listings Advanced campaigns?
Yes. At this time, smart Promoted Listings Advanced campaigns will show your ads across both search results and listing pages. Manual Promoted Listings Advanced campaigns will show your ads across search results pages.
Sellers are talking about the Fall 2023 Seller Update in the eBay Community.